Monday, April 9, 2007

We're Cheap = Money for the Cause

That's right. We're cheap. If you're a concerned contributor to worthy causes, you've looked at the stats for how much money actually goes to end causes. Revenue Canada (my governing agency) states that as long as a charitable foundation (such as G.A.I.A.) "gives more than 50% of its income annually to qualified donees, usually other registered charities" then it maintains its charitable status. Hmmm....50% of the money YOU donate is for "operating expenses" of a normal charititible foundation...

But we are different. We're cheap. Don't get me wrong, we're not perfect. You'll notice that in our "services" we don't have high tech enterprise information technology solutions. We don't always have a friendly, courteous staff willing to answer your questions night and day. We're using as much free tech stuff as we can get away with. If we "need" to purchase something, we will. Hasn't happened yet, except the 10 bucks for domain registration. For most of us, any costs we incur as part our of our dealings we just accept as our donation to the cause. We don't toss in a receipt of $10 to the Accounting Dept. to get our money back. For us, that's just the way we roll.

My point is this: Goal: Aid In Afghanistan wants to help out the front line folks making a difference in that country. We're not here to create jobs for ourselves - we're all unpaid volunteers. We're not here to hoist lavish benefits upon ourselves - I've sold my car and my possessions to make this happen. We're here to help YOU get as much of a sponsorship "bang for your buck" as we can. When we publish, at the end of all of this, how much we spent vs how much we gave to the aid workers, I think many will be surprised at how we did it.

So forgive us for the un-flashy website. Forgive us our use of un-sophisticated, street level marketing tactics. Forgive us our home printed, non-glossy brochures. We want to focus on the mission, and we want YOU to focus on the mission- Goal: Aid In Afghanistan.

1 comment:

Anonymous said...

Hey Mitch! Good and informative site. Once your "donation" method is resolved, I'll draw from my piggy bank. Been good working with you. Fair Winds on your future and on your worthy (ad)venture.
Brent